Features And Specifications Email Marketing

Features And Specifications Email Marketing

Features And Specifications Email MarketingFeatures And Specifications Email Marketing

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features And Specifications Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

Features And Specifications Email Marketing

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I don’t suggest.

Some customers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they’ve already been eliminated from the automation– using a different automation).

Features And Specifications Email MarketingFeatures And Specifications Email Marketing

The automation then unsubscribes them (Features And Specifications Email Marketing). My emails likewise have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I just send out a basic “do you still desire my emails?” verification.

You can send out reward material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has actually been fulfilled is if a tag has been added to the contact. This tag can be added since your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Features And Specifications Email Marketing

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Features And Specifications Email Marketing. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Features And Specifications Email Marketing. I usually don’t require a first name to sign up to my list, however in some cases I get a given name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details. Features And Specifications Email Marketing.

Features And Specifications Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send simple e-mails. Features And Specifications Email Marketing.

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job.

Features And Specifications Email MarketingFeatures And Specifications Email Marketing

However, including images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Features And Specifications Email Marketing

Features And Specifications Email MarketingFeatures And Specifications Email Marketing

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich text editor – Features And Specifications Email Marketing. They have some great templates, but I still desire to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove.

But, with some modifications, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a fantastic e-mail.