Features And Specifications Email Marketing Active Campaign

Features And Specifications Email Marketing Active Campaign

Features And Specifications  Email Marketing Active CampaignFeatures And Specifications Email Marketing Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features And Specifications Email Marketing Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

Features And Specifications Email Marketing Active Campaign

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– utilizing a different automation).

Features And Specifications  Email Marketing Active CampaignFeatures And Specifications Email Marketing Active Campaign

The automation then unsubscribes them (Features And Specifications Email Marketing Active Campaign). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still want my emails?” verification.

You can send reward content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be included since your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.

Features And Specifications Email Marketing Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Features And Specifications Email Marketing Active Campaign. It saves me a load of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. Features And Specifications Email Marketing Active Campaign. I typically do not require a given name to register to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the information. Features And Specifications Email Marketing Active Campaign.

Features And Specifications Email Marketing Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out basic e-mails. Features And Specifications Email Marketing Active Campaign.

I’ve found that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Features And Specifications  Email Marketing Active CampaignFeatures And Specifications Email Marketing Active Campaign

However, adding images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Features And Specifications Email Marketing Active Campaign

Features And Specifications  Email Marketing Active CampaignFeatures And Specifications Email Marketing Active Campaign

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor – Features And Specifications Email Marketing Active Campaign. They have some nice design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate.

However, with some changes, I can make my email pretty fundamental. I can make it instantly use up the whole window, and I can tweak the typography to be a little larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve just typed out a great email.