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Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they immediately hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Fake Or Real. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.
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This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I do not recommend.
Some subscribers do not have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually already been removed from the automation– utilizing a separate automation).
The automation then unsubscribes them (Fake Or Real). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking enabled. This kind adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still desire my e-mails?” confirmation.
You can send out bonus offer material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to measure whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact participated in a webinar.
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You can likewise see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Fake Or Real. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s say you have the given name of just some of your contacts, which is the case with my list. Fake Or Real. I generally do not require a first name to register to my list, however often I get a first name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Fake Or Real.
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Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send out easy e-mails. Fake Or Real.
I have actually found that very tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source job.
However, including images is a little bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
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Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor – Fake Or Real. They have some nice templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove.
But, with some modifications, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out a fantastic e-mail.