Facebook Marketing With Active Campaign Event Custom Audience

Facebook Marketing With Active Campaign Event Custom Audience

Facebook Marketing With Active Campaign Event Custom AudienceFacebook Marketing With Active Campaign Event Custom Audience

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Facebook Marketing With Active Campaign Event Custom Audience. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

Facebook Marketing With Active Campaign Event Custom Audience

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t advise.

Some customers don’t have tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous e-mail, they have actually already been removed from the automation– utilizing a different automation).

Facebook Marketing With Active Campaign Event Custom AudienceFacebook Marketing With Active Campaign Event Custom Audience

The automation then unsubscribes them (Facebook Marketing With Active Campaign Event Custom Audience). My e-mails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” confirmation.

You can send bonus content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has been met is if a tag has been included to the contact. This tag can be included because your payment processor tape-recorded a sale, or because your webinar platform taped that your contact went to a webinar.

Facebook Marketing With Active Campaign Event Custom Audience

You can also see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Facebook Marketing With Active Campaign Event Custom Audience. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. Facebook Marketing With Active Campaign Event Custom Audience. I generally don’t need a given name to sign up to my list, however in some cases I get a given name, such as when somebody purchases an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the information. Facebook Marketing With Active Campaign Event Custom Audience.

Facebook Marketing With Active Campaign Event Custom Audience

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I really like to send simple emails. Facebook Marketing With Active Campaign Event Custom Audience.

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Facebook Marketing With Active Campaign Event Custom AudienceFacebook Marketing With Active Campaign Event Custom Audience

Nevertheless, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Facebook Marketing With Active Campaign Event Custom Audience

Facebook Marketing With Active Campaign Event Custom AudienceFacebook Marketing With Active Campaign Event Custom Audience

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor – Facebook Marketing With Active Campaign Event Custom Audience. They have some great design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

However, with some changes, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out an excellent e-mail.