Extended Warranty Email Marketing

Extended Warranty Email Marketing

Extended Warranty  Email MarketingExtended Warranty Email Marketing

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Extended Warranty Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Extended Warranty Email Marketing

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they have actually already been removed from the automation– using a separate automation).

Extended Warranty  Email MarketingExtended Warranty Email Marketing

The automation then unsubscribes them (Extended Warranty Email Marketing). My e-mails likewise have a link to a form where they can enter their email address to let me understand that they don’t have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I only send a basic “do you still want my e-mails?” verification.

You can send out bonus content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical method to determine whether a Goal has been fulfilled is if a tag has been included to the contact. This tag can be added since your payment processor recorded a sale, or due to the fact that your webinar platform tape-recorded that your contact participated in a webinar.

Extended Warranty Email Marketing

You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Extended Warranty Email Marketing. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of just some of your contacts, which holds true with my list. Extended Warranty Email Marketing. I normally don’t need a first name to sign up to my list, but often I get a given name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Extended Warranty Email Marketing.

Extended Warranty Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send easy e-mails. Extended Warranty Email Marketing.

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Extended Warranty  Email MarketingExtended Warranty Email Marketing

However, including images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Extended Warranty Email Marketing

Extended Warranty  Email MarketingExtended Warranty Email Marketing

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor – Extended Warranty Email Marketing. They have some great design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate.

But, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can modify the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great e-mail.