Engagement Management Active Campaign

Engagement Management Active Campaign

Engagement Management Active CampaignEngagement Management Active Campaign

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Engagement Management Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Engagement Management Active Campaign

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not suggest.

Some customers don’t have actually tracking switched on, so their opens aren’t taped. Others still want to be subscribed however have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they have actually already been gotten rid of from the automation– using a separate automation).

Engagement Management Active CampaignEngagement Management Active Campaign

The automation then unsubscribes them (Engagement Management Active Campaign). My emails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This kind includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my emails?” verification.

You can send bonus material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether a Goal has been met is if a tag has been contributed to the contact. This tag can be included since your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Engagement Management Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Engagement Management Active Campaign. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. Engagement Management Active Campaign. I normally do not need a first name to register to my list, however sometimes I get a given name, such as when somebody buys a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information. Engagement Management Active Campaign.

Engagement Management Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send easy e-mails. Engagement Management Active Campaign.

I’ve found that very hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The interface for the HTML editor appears like it was pulled from some free open-source task.

Engagement Management Active CampaignEngagement Management Active Campaign

However, including images is a little bit of a task. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Engagement Management Active Campaign

Engagement Management Active CampaignEngagement Management Active Campaign

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor – Engagement Management Active Campaign. They have some nice templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of.

But, with some changes, I can make my e-mail quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a great e-mail.