Email Marketing Used

Email Marketing Used

Email Marketing UsedEmail Marketing Used

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Used. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Email Marketing Used

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t advise.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they’ve already been gotten rid of from the automation– utilizing a different automation).

Email Marketing UsedEmail Marketing Used

The automation then unsubscribes them (Email Marketing Used). My emails likewise have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out a simple “do you still want my e-mails?” confirmation.

You can send out bonus content and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has been fulfilled is if a tag has actually been added to the contact. This tag can be included because your payment processor taped a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Email Marketing Used

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Used. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Email Marketing Used. I typically do not need a given name to sign up to my list, however often I get a very first name, such as when somebody buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Email Marketing Used.

Email Marketing Used

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send simple emails. Email Marketing Used.

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Email Marketing UsedEmail Marketing Used

Nevertheless, adding images is a little a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Used

Email Marketing UsedEmail Marketing Used

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor – Email Marketing Used. They have some good templates, however I still desire to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t get rid of.

However, with some modifications, I can make my email pretty standard. I can make it immediately take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve simply typed out an excellent email.