Email Marketing Tutorial Pdf

Email Marketing Tutorial Pdf

Email Marketing Tutorial PdfEmail Marketing Tutorial Pdf

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Tutorial Pdf. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.

Email Marketing Tutorial Pdf

This automation can be frustrating at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t recommend.

Some subscribers do not have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they have actually currently been eliminated from the automation– utilizing a separate automation).

Email Marketing Tutorial PdfEmail Marketing Tutorial Pdf

The automation then unsubscribes them (Email Marketing Tutorial Pdf). My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking enabled. This type includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send out a simple “do you still desire my emails?” confirmation.

You can send perk material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added since your payment processor taped a sale, or because your webinar platform recorded that your contact participated in a webinar.

Email Marketing Tutorial Pdf

You can likewise see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Tutorial Pdf. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. Email Marketing Tutorial Pdf. I normally do not need a very first name to register to my list, but often I get a first name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details. Email Marketing Tutorial Pdf.

Email Marketing Tutorial Pdf

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send out easy emails. Email Marketing Tutorial Pdf.

I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Email Marketing Tutorial PdfEmail Marketing Tutorial Pdf

However, adding images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Email Marketing Tutorial Pdf

Email Marketing Tutorial PdfEmail Marketing Tutorial Pdf

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich text editor – Email Marketing Tutorial Pdf. They have some great design templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate.

But, with some changes, I can make my e-mail pretty basic. I can make it automatically use up the whole window, and I can modify the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a terrific e-mail.