Email Marketing Technical Support Questions

Email Marketing Technical Support Questions

Email Marketing Technical Support QuestionsEmail Marketing Technical Support Questions

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Technical Support Questions. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and begins this automation over again.

Email Marketing Technical Support Questions

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t suggest.

Some customers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have been busy. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve already been gotten rid of from the automation– using a separate automation).

Email Marketing Technical Support QuestionsEmail Marketing Technical Support Questions

The automation then unsubscribes them (Email Marketing Technical Support Questions). My e-mails also have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I only send out an easy “do you still want my e-mails?” confirmation.

You can send perk material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been satisfied is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Email Marketing Technical Support Questions

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Email Marketing Technical Support Questions. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the given name of just some of your contacts, which holds true with my list. Email Marketing Technical Support Questions. I generally do not require a very first name to register to my list, but sometimes I get a very first name, such as when somebody buys an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information. Email Marketing Technical Support Questions.

Email Marketing Technical Support Questions

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out basic e-mails. Email Marketing Technical Support Questions.

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job.

Email Marketing Technical Support QuestionsEmail Marketing Technical Support Questions

Nevertheless, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Email Marketing Technical Support Questions

Email Marketing Technical Support QuestionsEmail Marketing Technical Support Questions

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor – Email Marketing Technical Support Questions. They have some great design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove.

However, with some adjustments, I can make my email pretty fundamental. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a fantastic email.