Email Marketing Hidden Features

Email Marketing Hidden Features

Email Marketing Hidden FeaturesEmail Marketing Hidden Features

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Hidden Features. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Email Marketing Hidden Features

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has a choice to erase non-active customers, which I don’t suggest.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation– using a separate automation).

Email Marketing Hidden FeaturesEmail Marketing Hidden Features

The automation then unsubscribes them (Email Marketing Hidden Features). My e-mails likewise have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” confirmation.

You can send bonus content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A typical method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Email Marketing Hidden Features

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Email Marketing Hidden Features. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. Email Marketing Hidden Features. I typically do not need a very first name to sign up to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information. Email Marketing Hidden Features.

Email Marketing Hidden Features

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send out simple emails. Email Marketing Hidden Features.

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task.

Email Marketing Hidden FeaturesEmail Marketing Hidden Features

Nevertheless, including images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Hidden Features

Email Marketing Hidden FeaturesEmail Marketing Hidden Features

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor – Email Marketing Hidden Features. They have some nice templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some adjustments, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can tweak the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a fantastic e-mail.

Email Marketing Hidden Features

Email Marketing Hidden Features

Email Marketing  Hidden FeaturesEmail Marketing Hidden Features

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Hidden Features. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to the individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Email Marketing Hidden Features

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I don’t advise.

Some customers do not have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation– utilizing a separate automation).

Email Marketing  Hidden FeaturesEmail Marketing Hidden Features

The automation then unsubscribes them (Email Marketing Hidden Features). My emails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking allowed. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I only send a basic “do you still desire my emails?” confirmation.

You can send bonus material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has been satisfied is if a tag has been contributed to the contact. This tag can be added since your payment processor recorded a sale, or because your webinar platform taped that your contact participated in a webinar.

Email Marketing Hidden Features

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Hidden Features. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. Email Marketing Hidden Features. I generally don’t require a given name to sign up to my list, but sometimes I get a very first name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. Email Marketing Hidden Features.

Email Marketing Hidden Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I truly like to send out simple e-mails. Email Marketing Hidden Features.

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Email Marketing  Hidden FeaturesEmail Marketing Hidden Features

However, including images is a little a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Hidden Features

Email Marketing  Hidden FeaturesEmail Marketing Hidden Features

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor – Email Marketing Hidden Features. They have some great design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate.

However, with some adjustments, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out a fantastic email.