Email Marketing Help Desk

Email Marketing Help Desk

Email Marketing  Help DeskEmail Marketing Help Desk

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Help Desk. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

Email Marketing Help Desk

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not suggest.

Some subscribers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous e-mail, they have actually currently been gotten rid of from the automation– utilizing a separate automation).

Email Marketing  Help DeskEmail Marketing Help Desk

The automation then unsubscribes them (Email Marketing Help Desk). My emails also have a link to a form where they can enter their email address to let me understand that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my e-mails?” confirmation.

You can send reward content and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has actually been fulfilled is if a tag has been contributed to the contact. This tag can be included because your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Email Marketing Help Desk

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Help Desk. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the first name of just some of your contacts, which is the case with my list. Email Marketing Help Desk. I generally don’t require a first name to register to my list, however in some cases I get a first name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details. Email Marketing Help Desk.

Email Marketing Help Desk

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I actually like to send out simple e-mails. Email Marketing Help Desk.

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task.

Email Marketing  Help DeskEmail Marketing Help Desk

However, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Help Desk

Email Marketing  Help DeskEmail Marketing Help Desk

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor – Email Marketing Help Desk. They have some nice templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate.

However, with some adjustments, I can make my e-mail quite basic. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out an excellent email.