Email Marketing Giveaway Survey

Email Marketing Giveaway Survey

Email Marketing Giveaway SurveyEmail Marketing Giveaway Survey

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away hit the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Giveaway Survey. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Email Marketing Giveaway Survey

This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not recommend.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been removed from the automation– using a separate automation).

Email Marketing Giveaway SurveyEmail Marketing Giveaway Survey

The automation then unsubscribes them (Email Marketing Giveaway Survey). My emails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my e-mails?” verification.

You can send perk content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has been fulfilled is if a tag has been added to the contact. This tag can be included because your payment processor taped a sale, or because your webinar platform taped that your contact went to a webinar.

Email Marketing Giveaway Survey

You can also see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Giveaway Survey. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the first name of only some of your contacts, which holds true with my list. Email Marketing Giveaway Survey. I generally do not need a first name to register to my list, however often I get a very first name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the information. Email Marketing Giveaway Survey.

Email Marketing Giveaway Survey

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send out simple emails. Email Marketing Giveaway Survey.

I have actually found that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source job.

Email Marketing Giveaway SurveyEmail Marketing Giveaway Survey

Nevertheless, adding images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Email Marketing Giveaway Survey

Email Marketing Giveaway SurveyEmail Marketing Giveaway Survey

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich text editor – Email Marketing Giveaway Survey. They have some good design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically use up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a great e-mail.