Email Marketing Features Active Campaign

Email Marketing Features Active Campaign

Email Marketing Features  Active CampaignEmail Marketing Features Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they instantly hit the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Features Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Email Marketing Features Active Campaign

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I don’t suggest.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually already been removed from the automation– utilizing a different automation).

Email Marketing Features  Active CampaignEmail Marketing Features Active Campaign

The automation then unsubscribes them (Email Marketing Features Active Campaign). My emails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This kind includes a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my e-mails?” confirmation.

You can send out perk content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has been satisfied is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or since your webinar platform recorded that your contact participated in a webinar.

Email Marketing Features Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Features Active Campaign. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. Email Marketing Features Active Campaign. I generally do not require a first name to sign up to my list, but sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information. Email Marketing Features Active Campaign.

Email Marketing Features Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send basic e-mails. Email Marketing Features Active Campaign.

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Email Marketing Features  Active CampaignEmail Marketing Features Active Campaign

However, including images is a bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Email Marketing Features Active Campaign

Email Marketing Features  Active CampaignEmail Marketing Features Active Campaign

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor – Email Marketing Features Active Campaign. They have some nice design templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.

But, with some changes, I can make my email quite basic. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out a fantastic e-mail.