Email Marketing Active Campaign Tutorial Youtube

Email Marketing Active Campaign Tutorial Youtube

Email Marketing Active Campaign Tutorial YoutubeEmail Marketing Active Campaign Tutorial Youtube

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Tutorial Youtube. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Email Marketing Active Campaign Tutorial Youtube

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have actually been hectic. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they have actually currently been removed from the automation– utilizing a separate automation).

Email Marketing Active Campaign Tutorial YoutubeEmail Marketing Active Campaign Tutorial Youtube

The automation then unsubscribes them (Email Marketing Active Campaign Tutorial Youtube). My emails also have a link to a kind where they can enter their email address to let me understand that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my emails?” verification.

You can send bonus offer content and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has been met is if a tag has actually been contributed to the contact. This tag can be included because your payment processor taped a sale, or since your webinar platform taped that your contact went to a webinar.

Email Marketing Active Campaign Tutorial Youtube

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Active Campaign Tutorial Youtube. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. Email Marketing Active Campaign Tutorial Youtube. I normally don’t require a given name to register to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information. Email Marketing Active Campaign Tutorial Youtube.

Email Marketing Active Campaign Tutorial Youtube

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send basic e-mails. Email Marketing Active Campaign Tutorial Youtube.

I’ve found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Email Marketing Active Campaign Tutorial YoutubeEmail Marketing Active Campaign Tutorial Youtube

However, including images is a little bit of a task. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Active Campaign Tutorial Youtube

Email Marketing Active Campaign Tutorial YoutubeEmail Marketing Active Campaign Tutorial Youtube

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich text editor – Email Marketing Active Campaign Tutorial Youtube. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a fantastic e-mail.