Email Marketing Active Campaign Specifications Features

Email Marketing Active Campaign Specifications Features

Email Marketing Active Campaign  Specifications FeaturesEmail Marketing Active Campaign Specifications Features

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” towards completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Specifications Features. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Email Marketing Active Campaign Specifications Features

This automation can be overwhelming at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t advise.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been gotten rid of from the automation– using a different automation).

Email Marketing Active Campaign  Specifications FeaturesEmail Marketing Active Campaign Specifications Features

The automation then unsubscribes them (Email Marketing Active Campaign Specifications Features). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” verification.

You can send benefit content and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to measure whether a Goal has actually been met is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact attended a webinar.

Email Marketing Active Campaign Specifications Features

You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Active Campaign Specifications Features. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. Email Marketing Active Campaign Specifications Features. I generally don’t require a very first name to sign up to my list, however sometimes I get a given name, such as when somebody buys an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information. Email Marketing Active Campaign Specifications Features.

Email Marketing Active Campaign Specifications Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I truly like to send out easy e-mails. Email Marketing Active Campaign Specifications Features.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project.

Email Marketing Active Campaign  Specifications FeaturesEmail Marketing Active Campaign Specifications Features

However, adding images is a little a chore. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Email Marketing Active Campaign Specifications Features

Email Marketing Active Campaign  Specifications FeaturesEmail Marketing Active Campaign Specifications Features

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor – Email Marketing Active Campaign Specifications Features. They have some great templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

But, with some modifications, I can make my e-mail pretty standard. I can make it automatically use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a great email.