Email Marketing Active Campaign Special Features

Email Marketing Active Campaign Special Features

Email Marketing Active Campaign  Special FeaturesEmail Marketing Active Campaign Special Features

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Special Features. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the people who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

Email Marketing Active Campaign Special Features

This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation– utilizing a separate automation).

Email Marketing Active Campaign  Special FeaturesEmail Marketing Active Campaign Special Features

The automation then unsubscribes them (Email Marketing Active Campaign Special Features). My e-mails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my e-mails?” verification.

You can send perk content and attempt to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been fulfilled is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform recorded that your contact participated in a webinar.

Email Marketing Active Campaign Special Features

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Active Campaign Special Features. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Email Marketing Active Campaign Special Features. I normally don’t need a given name to sign up to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details. Email Marketing Active Campaign Special Features.

Email Marketing Active Campaign Special Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send easy emails. Email Marketing Active Campaign Special Features.

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task.

Email Marketing Active Campaign  Special FeaturesEmail Marketing Active Campaign Special Features

Nevertheless, adding images is a little a task. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Active Campaign Special Features

Email Marketing Active Campaign  Special FeaturesEmail Marketing Active Campaign Special Features

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor – Email Marketing Active Campaign Special Features. They have some great templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

However, with some changes, I can make my email quite basic. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail.