Email Marketing Active Campaign Questions And Answers

Email Marketing Active Campaign Questions And Answers

Email Marketing  Active Campaign Questions And AnswersEmail Marketing Active Campaign Questions And Answers

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to register. If they sign up, they right away struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Questions And Answers. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to the individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Email Marketing Active Campaign Questions And Answers

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has a choice to delete inactive customers, which I do not advise.

Some customers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve already been eliminated from the automation– using a different automation).

Email Marketing  Active Campaign Questions And AnswersEmail Marketing Active Campaign Questions And Answers

The automation then unsubscribes them (Email Marketing Active Campaign Questions And Answers). My emails also have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send a basic “do you still desire my emails?” confirmation.

You can send out reward content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has been met is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact went to a webinar.

Email Marketing Active Campaign Questions And Answers

You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Email Marketing Active Campaign Questions And Answers. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Email Marketing Active Campaign Questions And Answers. I normally do not require a very first name to register to my list, however often I get a very first name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details. Email Marketing Active Campaign Questions And Answers.

Email Marketing Active Campaign Questions And Answers

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out basic e-mails. Email Marketing Active Campaign Questions And Answers.

I’ve found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job.

Email Marketing  Active Campaign Questions And AnswersEmail Marketing Active Campaign Questions And Answers

However, adding images is a bit of a chore. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Active Campaign Questions And Answers

Email Marketing  Active Campaign Questions And AnswersEmail Marketing Active Campaign Questions And Answers

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant text editor – Email Marketing Active Campaign Questions And Answers. They have some good templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

However, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually simply typed out a fantastic email.