Email Marketing Active Campaign Options

Email Marketing Active Campaign Options

Email Marketing  Active Campaign OptionsEmail Marketing Active Campaign Options

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Options. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Email Marketing Active Campaign Options

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually already been gotten rid of from the automation– using a different automation).

Email Marketing  Active Campaign OptionsEmail Marketing Active Campaign Options

The automation then unsubscribes them (Email Marketing Active Campaign Options). My e-mails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my e-mails?” verification.

You can send benefit content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Email Marketing Active Campaign Options

You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Active Campaign Options. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Email Marketing Active Campaign Options. I generally do not require a first name to sign up to my list, however sometimes I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information. Email Marketing Active Campaign Options.

Email Marketing Active Campaign Options

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send basic emails. Email Marketing Active Campaign Options.

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Email Marketing  Active Campaign OptionsEmail Marketing Active Campaign Options

Nevertheless, adding images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Options

Email Marketing  Active Campaign OptionsEmail Marketing Active Campaign Options

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor – Email Marketing Active Campaign Options. They have some nice design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some modifications, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve just typed out an excellent email.