Email Marketing Active Campaign Leasing Program

Email Marketing Active Campaign Leasing Program

Email Marketing  Active Campaign Leasing ProgramEmail Marketing Active Campaign Leasing Program

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Leasing Program. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over again.

Email Marketing Active Campaign Leasing Program

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I don’t advise.

Some subscribers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a separate automation).

Email Marketing  Active Campaign Leasing ProgramEmail Marketing Active Campaign Leasing Program

The automation then unsubscribes them (Email Marketing Active Campaign Leasing Program). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I only send an easy “do you still desire my e-mails?” confirmation.

You can send bonus material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether a Goal has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be included because your payment processor taped a sale, or since your webinar platform recorded that your contact participated in a webinar.

Email Marketing Active Campaign Leasing Program

You can also see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Active Campaign Leasing Program. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Email Marketing Active Campaign Leasing Program. I normally do not require a first name to sign up to my list, but sometimes I get a given name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information. Email Marketing Active Campaign Leasing Program.

Email Marketing Active Campaign Leasing Program

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out easy emails. Email Marketing Active Campaign Leasing Program.

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task.

Email Marketing  Active Campaign Leasing ProgramEmail Marketing Active Campaign Leasing Program

Nevertheless, adding images is a little a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Leasing Program

Email Marketing  Active Campaign Leasing ProgramEmail Marketing Active Campaign Leasing Program

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor – Email Marketing Active Campaign Leasing Program. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove.

But, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately use up the entire window, and I can modify the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out a fantastic email.