Email Marketing Active Campaign Forum

Email Marketing Active Campaign Forum

Email Marketing  Active Campaign ForumEmail Marketing Active Campaign Forum

Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to register. If they sign up, they instantly struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Forum. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Email Marketing Active Campaign Forum

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not advise.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they have actually already been removed from the automation– using a separate automation).

Email Marketing  Active Campaign ForumEmail Marketing Active Campaign Forum

The automation then unsubscribes them (Email Marketing Active Campaign Forum). My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still want my e-mails?” confirmation.

You can send bonus offer material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has been satisfied is if a tag has been included to the contact. This tag can be added because your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact went to a webinar.

Email Marketing Active Campaign Forum

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Active Campaign Forum. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. Email Marketing Active Campaign Forum. I normally don’t require a very first name to sign up to my list, however often I get a given name, such as when somebody buys a product. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details. Email Marketing Active Campaign Forum.

Email Marketing Active Campaign Forum

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I really like to send simple e-mails. Email Marketing Active Campaign Forum.

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Email Marketing  Active Campaign ForumEmail Marketing Active Campaign Forum

Nevertheless, adding images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Forum

Email Marketing  Active Campaign ForumEmail Marketing Active Campaign Forum

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor – Email Marketing Active Campaign Forum. They have some great templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate.

But, with some adjustments, I can make my email quite standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually just typed out a great e-mail.