Email Marketing Active Campaign Features

Email Marketing Active Campaign Features

Email Marketing  Active Campaign FeaturesEmail Marketing Active Campaign Features

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Email Marketing Active Campaign Features

This automation can be frustrating at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve already been eliminated from the automation– using a separate automation).

Email Marketing  Active Campaign FeaturesEmail Marketing Active Campaign Features

The automation then unsubscribes them (Email Marketing Active Campaign Features). My e-mails also have a link to a kind where they can enter their email address to let me understand that they don’t have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my e-mails?” verification.

You can send out reward material and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has actually been satisfied is if a tag has been included to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform recorded that your contact attended a webinar.

Email Marketing Active Campaign Features

You can likewise see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Active Campaign Features. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. Email Marketing Active Campaign Features. I usually don’t require a first name to register to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details. Email Marketing Active Campaign Features.

Email Marketing Active Campaign Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send out easy e-mails. Email Marketing Active Campaign Features.

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job.

Email Marketing  Active Campaign FeaturesEmail Marketing Active Campaign Features

However, adding images is a bit of a task. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Email Marketing Active Campaign Features

Email Marketing  Active Campaign FeaturesEmail Marketing Active Campaign Features

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor – Email Marketing Active Campaign Features. They have some nice design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.

But, with some adjustments, I can make my email pretty standard. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a terrific e-mail.