Email Marketing Active Campaign Features You Didn’T Know About

Email Marketing Active Campaign Features You Didn’T Know About

Email Marketing Active Campaign Features You Didn'T Know AboutEmail Marketing Active Campaign Features You Didn’T Know About

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features You Didn’T Know About. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to the people who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.

Email Marketing Active Campaign Features You Didn’T Know About

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I don’t advise.

Some subscribers do not have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve currently been eliminated from the automation– using a different automation).

Email Marketing Active Campaign Features You Didn'T Know AboutEmail Marketing Active Campaign Features You Didn’T Know About

The automation then unsubscribes them (Email Marketing Active Campaign Features You Didn’T Know About). My emails also have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This form adds a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still want my emails?” confirmation.

You can send reward content and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has actually been fulfilled is if a tag has been included to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.

Email Marketing Active Campaign Features You Didn’T Know About

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Email Marketing Active Campaign Features You Didn’T Know About. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. Email Marketing Active Campaign Features You Didn’T Know About. I generally do not require a given name to sign up to my list, however in some cases I get a given name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details. Email Marketing Active Campaign Features You Didn’T Know About.

Email Marketing Active Campaign Features You Didn’T Know About

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best email modifying experience. I truly like to send simple emails. Email Marketing Active Campaign Features You Didn’T Know About.

I’ve found that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task.

Email Marketing Active Campaign Features You Didn'T Know AboutEmail Marketing Active Campaign Features You Didn’T Know About

Nevertheless, adding images is a bit of a task. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Email Marketing Active Campaign Features You Didn’T Know About

Email Marketing Active Campaign Features You Didn'T Know AboutEmail Marketing Active Campaign Features You Didn’T Know About

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor – Email Marketing Active Campaign Features You Didn’T Know About. They have some good templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate.

However, with some changes, I can make my email pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great email.