Email Marketing Active Campaign Features Video

Email Marketing Active Campaign Features Video

Email Marketing Active Campaign Features VideoEmail Marketing Active Campaign Features Video

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features Video. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Email Marketing Active Campaign Features Video

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation– utilizing a separate automation).

Email Marketing Active Campaign Features VideoEmail Marketing Active Campaign Features Video

The automation then unsubscribes them (Email Marketing Active Campaign Features Video). My emails also have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still desire my e-mails?” verification.

You can send out perk content and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to measure whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be added since your payment processor taped a sale, or due to the fact that your webinar platform taped that your contact went to a webinar.

Email Marketing Active Campaign Features Video

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Email Marketing Active Campaign Features Video. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. Email Marketing Active Campaign Features Video. I usually don’t need a first name to sign up to my list, but often I get a very first name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Email Marketing Active Campaign Features Video.

Email Marketing Active Campaign Features Video

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send out simple e-mails. Email Marketing Active Campaign Features Video.

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Email Marketing Active Campaign Features VideoEmail Marketing Active Campaign Features Video

Nevertheless, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Features Video

Email Marketing Active Campaign Features VideoEmail Marketing Active Campaign Features Video

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich text editor – Email Marketing Active Campaign Features Video. They have some nice templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate.

But, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a terrific email.