Email Marketing Active Campaign Features Review

Email Marketing Active Campaign Features Review

Email Marketing Active Campaign Features ReviewEmail Marketing Active Campaign Features Review

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they immediately struck the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features Review. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Email Marketing Active Campaign Features Review

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I don’t suggest.

Some subscribers do not have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation– utilizing a different automation).

Email Marketing Active Campaign Features ReviewEmail Marketing Active Campaign Features Review

The automation then unsubscribes them (Email Marketing Active Campaign Features Review). My e-mails also have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still desire my e-mails?” verification.

You can send out bonus material and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be added because your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact went to a webinar.

Email Marketing Active Campaign Features Review

You can likewise see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Active Campaign Features Review. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. Email Marketing Active Campaign Features Review. I generally don’t need a given name to register to my list, however sometimes I get a very first name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the details. Email Marketing Active Campaign Features Review.

Email Marketing Active Campaign Features Review

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy e-mails. Email Marketing Active Campaign Features Review.

I’ve discovered that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Email Marketing Active Campaign Features ReviewEmail Marketing Active Campaign Features Review

However, including images is a little a task. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Features Review

Email Marketing Active Campaign Features ReviewEmail Marketing Active Campaign Features Review

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor – Email Marketing Active Campaign Features Review. They have some good templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate.

But, with some modifications, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a terrific email.