Email Marketing Active Campaign Features And Specifications

Email Marketing Active Campaign Features And Specifications

Email Marketing  Active Campaign Features And SpecificationsEmail Marketing Active Campaign Features And Specifications

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features And Specifications. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

Email Marketing Active Campaign Features And Specifications

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not recommend.

Some customers don’t have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually currently been removed from the automation– utilizing a separate automation).

Email Marketing  Active Campaign Features And SpecificationsEmail Marketing Active Campaign Features And Specifications

The automation then unsubscribes them (Email Marketing Active Campaign Features And Specifications). My emails also have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my emails?” verification.

You can send reward material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has been satisfied is if a tag has been included to the contact. This tag can be added since your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact participated in a webinar.

Email Marketing Active Campaign Features And Specifications

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Email Marketing Active Campaign Features And Specifications. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. Email Marketing Active Campaign Features And Specifications. I normally don’t need a given name to register to my list, but often I get a first name, such as when somebody buys a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details. Email Marketing Active Campaign Features And Specifications.

Email Marketing Active Campaign Features And Specifications

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send simple e-mails. Email Marketing Active Campaign Features And Specifications.

I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source project.

Email Marketing  Active Campaign Features And SpecificationsEmail Marketing Active Campaign Features And Specifications

However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Email Marketing Active Campaign Features And Specifications

Email Marketing  Active Campaign Features And SpecificationsEmail Marketing Active Campaign Features And Specifications

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor – Email Marketing Active Campaign Features And Specifications. They have some good design templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

However, with some changes, I can make my e-mail pretty basic. I can make it automatically use up the whole window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a fantastic e-mail.