Email Marketing Active Campaign Features And Reviews

Email Marketing Active Campaign Features And Reviews

Email Marketing Active Campaign  Features And ReviewsEmail Marketing Active Campaign Features And Reviews

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Email Marketing Active Campaign Features And Reviews. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to the people who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

Email Marketing Active Campaign Features And Reviews

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not recommend.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually currently been gotten rid of from the automation– using a different automation).

Email Marketing Active Campaign  Features And ReviewsEmail Marketing Active Campaign Features And Reviews

The automation then unsubscribes them (Email Marketing Active Campaign Features And Reviews). My e-mails likewise have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking allowed. This type includes a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” verification.

You can send out perk material and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to measure whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Email Marketing Active Campaign Features And Reviews

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Email Marketing Active Campaign Features And Reviews. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. Email Marketing Active Campaign Features And Reviews. I generally do not require a given name to register to my list, but sometimes I get a given name, such as when somebody buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details. Email Marketing Active Campaign Features And Reviews.

Email Marketing Active Campaign Features And Reviews

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email modifying experience. I actually like to send out easy e-mails. Email Marketing Active Campaign Features And Reviews.

I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job.

Email Marketing Active Campaign  Features And ReviewsEmail Marketing Active Campaign Features And Reviews

However, adding images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Email Marketing Active Campaign Features And Reviews

Email Marketing Active Campaign  Features And ReviewsEmail Marketing Active Campaign Features And Reviews

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor – Email Marketing Active Campaign Features And Reviews. They have some nice design templates, but I still desire to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove.

But, with some modifications, I can make my email pretty fundamental. I can make it immediately take up the whole window, and I can modify the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a fantastic email.