Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Does Active Campaign Integrate With Outlook. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Does Active Campaign Integrate With Outlook

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t taped. Others still want to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they’ve already been removed from the automation– using a different automation).

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

The automation then unsubscribes them (Does Active Campaign Integrate With Outlook). My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still desire my emails?” confirmation.

You can send out bonus offer material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been satisfied is if a tag has actually been included to the contact. This tag can be added because your payment processor taped a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Does Active Campaign Integrate With Outlook

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Does Active Campaign Integrate With Outlook. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the first name of just some of your contacts, which is the case with my list. Does Active Campaign Integrate With Outlook. I usually do not require a very first name to register to my list, however often I get a first name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details. Does Active Campaign Integrate With Outlook.

Does Active Campaign Integrate With Outlook

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email modifying experience. I actually like to send out basic emails. Does Active Campaign Integrate With Outlook.

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

However, including images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor – Does Active Campaign Integrate With Outlook. They have some great templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

However, with some changes, I can make my e-mail pretty standard. I can make it automatically use up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually simply typed out a fantastic email.