Customer Service Chat Active Campaign Email Marketing

Customer Service Chat Active Campaign Email Marketing

Customer Service Chat Active Campaign Email MarketingCustomer Service Chat Active Campaign Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Customer Service Chat Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

Customer Service Chat Active Campaign Email Marketing

This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I do not advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually already been eliminated from the automation– using a separate automation).

Customer Service Chat Active Campaign Email MarketingCustomer Service Chat Active Campaign Email Marketing

The automation then unsubscribes them (Customer Service Chat Active Campaign Email Marketing). My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This type includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” confirmation.

You can send out reward content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been met is if a tag has actually been added to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or because your webinar platform recorded that your contact went to a webinar.

Customer Service Chat Active Campaign Email Marketing

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Customer Service Chat Active Campaign Email Marketing. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Customer Service Chat Active Campaign Email Marketing. I normally do not need a first name to register to my list, however in some cases I get a first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the details. Customer Service Chat Active Campaign Email Marketing.

Customer Service Chat Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send out easy emails. Customer Service Chat Active Campaign Email Marketing.

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source project.

Customer Service Chat Active Campaign Email MarketingCustomer Service Chat Active Campaign Email Marketing

However, including images is a little a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Customer Service Chat Active Campaign Email Marketing

Customer Service Chat Active Campaign Email MarketingCustomer Service Chat Active Campaign Email Marketing

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor – Customer Service Chat Active Campaign Email Marketing. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out a terrific e-mail.