Custom Dashboard For Active Campaign

Custom Dashboard For Active Campaign

Custom Dashboard For Active CampaignCustom Dashboard For Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Custom Dashboard For Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Custom Dashboard For Active Campaign

This automation can be overwhelming at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not recommend.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they currently clicked the verification link in the previous e-mail, they have actually already been gotten rid of from the automation– using a different automation).

Custom Dashboard For Active CampaignCustom Dashboard For Active Campaign

The automation then unsubscribes them (Custom Dashboard For Active Campaign). My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my e-mails?” confirmation.

You can send bonus offer content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been satisfied is if a tag has actually been included to the contact. This tag can be added due to the fact that your payment processor taped a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Custom Dashboard For Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Custom Dashboard For Active Campaign. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. Custom Dashboard For Active Campaign. I typically do not require a very first name to sign up to my list, however sometimes I get a first name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Custom Dashboard For Active Campaign.

Custom Dashboard For Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out easy emails. Custom Dashboard For Active Campaign.

I’ve found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Custom Dashboard For Active CampaignCustom Dashboard For Active Campaign

Nevertheless, adding images is a little a chore. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Custom Dashboard For Active Campaign

Custom Dashboard For Active CampaignCustom Dashboard For Active Campaign

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor – Custom Dashboard For Active Campaign. They have some nice templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

But, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately take up the whole window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a fantastic email.