Create Email Sequence Using Kajabi With Active Campaign

Create Email Sequence Using Kajabi With Active Campaign

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Create Email Sequence Using Kajabi With Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Create Email Sequence Using Kajabi With Active Campaign

This automation can be overwhelming at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not suggest.

Some subscribers don’t have tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– using a separate automation).

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

The automation then unsubscribes them (Create Email Sequence Using Kajabi With Active Campaign). My emails likewise have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking made it possible for. This kind includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my e-mails?” confirmation.

You can send reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to determine whether an Objective has actually been satisfied is if a tag has actually been added to the contact. This tag can be included because your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact participated in a webinar.

Create Email Sequence Using Kajabi With Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Create Email Sequence Using Kajabi With Active Campaign. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Create Email Sequence Using Kajabi With Active Campaign. I normally don’t need a given name to register to my list, but in some cases I get a very first name, such as when somebody purchases an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Create Email Sequence Using Kajabi With Active Campaign.

Create Email Sequence Using Kajabi With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send out basic e-mails. Create Email Sequence Using Kajabi With Active Campaign.

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

However, adding images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Create Email Sequence Using Kajabi With Active Campaign

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Create Email Sequence Using Kajabi With Active Campaign. They have some great design templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually just typed out a fantastic e-mail.