Colors Pictures Email Marketing

Colors Pictures Email Marketing

Colors Pictures Email MarketingColors Pictures Email Marketing

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Colors Pictures Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

Colors Pictures Email Marketing

This automation can be frustrating at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to delete non-active customers, which I don’t suggest.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– using a different automation).

Colors Pictures Email MarketingColors Pictures Email Marketing

The automation then unsubscribes them (Colors Pictures Email Marketing). My emails likewise have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I only send a basic “do you still desire my e-mails?” confirmation.

You can send reward material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has been met is if a tag has actually been included to the contact. This tag can be added because your payment processor tape-recorded a sale, or because your webinar platform taped that your contact went to a webinar.

Colors Pictures Email Marketing

You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Colors Pictures Email Marketing. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Colors Pictures Email Marketing. I usually don’t require a given name to register to my list, however in some cases I get a first name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information. Colors Pictures Email Marketing.

Colors Pictures Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send simple emails. Colors Pictures Email Marketing.

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Colors Pictures Email MarketingColors Pictures Email Marketing

However, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Colors Pictures Email Marketing

Colors Pictures Email MarketingColors Pictures Email Marketing

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor – Colors Pictures Email Marketing. They have some great design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove.

However, with some adjustments, I can make my e-mail quite basic. I can make it automatically use up the whole window, and I can modify the typography to be a little bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a terrific email.