Colors Pictures Email Marketing Active Campaign

Colors Pictures Email Marketing Active Campaign

Colors Pictures Email Marketing Active CampaignColors Pictures Email Marketing Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Colors Pictures Email Marketing Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the people who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Colors Pictures Email Marketing Active Campaign

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not suggest.

Some subscribers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous e-mail, they have actually already been removed from the automation– using a separate automation).

Colors Pictures Email Marketing Active CampaignColors Pictures Email Marketing Active Campaign

The automation then unsubscribes them (Colors Pictures Email Marketing Active Campaign). My e-mails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my emails?” confirmation.

You can send out reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has actually been fulfilled is if a tag has been contributed to the contact. This tag can be included because your payment processor tape-recorded a sale, or since your webinar platform taped that your contact attended a webinar.

Colors Pictures Email Marketing Active Campaign

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Colors Pictures Email Marketing Active Campaign. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. Colors Pictures Email Marketing Active Campaign. I typically do not require a given name to sign up to my list, but often I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information. Colors Pictures Email Marketing Active Campaign.

Colors Pictures Email Marketing Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I actually like to send easy emails. Colors Pictures Email Marketing Active Campaign.

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task.

Colors Pictures Email Marketing Active CampaignColors Pictures Email Marketing Active Campaign

Nevertheless, adding images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Colors Pictures Email Marketing Active Campaign

Colors Pictures Email Marketing Active CampaignColors Pictures Email Marketing Active Campaign

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – Colors Pictures Email Marketing Active Campaign. They have some great templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some changes, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out an excellent email.