Colors And Sizes Email Marketing

Colors And Sizes Email Marketing

Colors And Sizes Email MarketingColors And Sizes Email Marketing

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Colors And Sizes Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Colors And Sizes Email Marketing

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t recommend.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually already been gotten rid of from the automation– utilizing a separate automation).

Colors And Sizes Email MarketingColors And Sizes Email Marketing

The automation then unsubscribes them (Colors And Sizes Email Marketing). My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This kind adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my emails?” confirmation.

You can send reward material and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to determine whether an Objective has been satisfied is if a tag has been added to the contact. This tag can be included since your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact attended a webinar.

Colors And Sizes Email Marketing

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Colors And Sizes Email Marketing. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. Colors And Sizes Email Marketing. I generally do not need a first name to register to my list, however sometimes I get a given name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the information. Colors And Sizes Email Marketing.

Colors And Sizes Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send out easy e-mails. Colors And Sizes Email Marketing.

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Colors And Sizes Email MarketingColors And Sizes Email Marketing

However, adding images is a bit of a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Colors And Sizes Email Marketing

Colors And Sizes Email MarketingColors And Sizes Email Marketing

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor – Colors And Sizes Email Marketing. They have some nice design templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some modifications, I can make my email quite basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a great email.