Color Options Active Campaign Email Marketing

Color Options Active Campaign Email Marketing

Color Options  Active Campaign Email MarketingColor Options Active Campaign Email Marketing

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Color Options Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

Color Options Active Campaign Email Marketing

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t recommend.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they’ve already been gotten rid of from the automation– using a different automation).

Color Options  Active Campaign Email MarketingColor Options Active Campaign Email Marketing

The automation then unsubscribes them (Color Options Active Campaign Email Marketing). My e-mails likewise have a link to a kind where they can enter their email address to let me understand that they do not have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my emails?” confirmation.

You can send reward material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be included because your payment processor taped a sale, or because your webinar platform taped that your contact attended a webinar.

Color Options Active Campaign Email Marketing

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Color Options Active Campaign Email Marketing. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Color Options Active Campaign Email Marketing. I normally don’t need a given name to register to my list, but sometimes I get a given name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their very first name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the information. Color Options Active Campaign Email Marketing.

Color Options Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out easy emails. Color Options Active Campaign Email Marketing.

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source job.

Color Options  Active Campaign Email MarketingColor Options Active Campaign Email Marketing

However, adding images is a little a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Color Options Active Campaign Email Marketing

Color Options  Active Campaign Email MarketingColor Options Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Color Options Active Campaign Email Marketing. They have some great templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of.

But, with some modifications, I can make my e-mail quite standard. I can make it instantly take up the entire window, and I can modify the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out a fantastic email.