Cleaning Up List Before Importing To Active Campaign

Cleaning Up List Before Importing To Active Campaign

Cleaning Up List Before Importing To Active CampaignCleaning Up List Before Importing To Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Cleaning Up List Before Importing To Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Cleaning Up List Before Importing To Active Campaign

This automation can be frustrating at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has a choice to delete inactive customers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually currently been eliminated from the automation– using a different automation).

Cleaning Up List Before Importing To Active CampaignCleaning Up List Before Importing To Active Campaign

The automation then unsubscribes them (Cleaning Up List Before Importing To Active Campaign). My emails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my emails?” confirmation.

You can send benefit content and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has actually been satisfied is if a tag has been included to the contact. This tag can be added since your payment processor recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Cleaning Up List Before Importing To Active Campaign

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Cleaning Up List Before Importing To Active Campaign. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the first name of just some of your contacts, which is the case with my list. Cleaning Up List Before Importing To Active Campaign. I usually don’t require a very first name to sign up to my list, but sometimes I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details. Cleaning Up List Before Importing To Active Campaign.

Cleaning Up List Before Importing To Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I actually like to send simple emails. Cleaning Up List Before Importing To Active Campaign.

I have actually found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor appears like it was pulled from some free open-source job.

Cleaning Up List Before Importing To Active CampaignCleaning Up List Before Importing To Active Campaign

Nevertheless, adding images is a little a task. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Cleaning Up List Before Importing To Active Campaign

Cleaning Up List Before Importing To Active CampaignCleaning Up List Before Importing To Active Campaign

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor – Cleaning Up List Before Importing To Active Campaign. They have some nice templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.

However, with some adjustments, I can make my email quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a terrific email.