Choosing The Right Email Marketing Active Campaign

Choosing The Right Email Marketing Active Campaign

Choosing The Right Email Marketing Active CampaignChoosing The Right Email Marketing Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away struck the “Objective” toward completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Choosing The Right Email Marketing Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

Choosing The Right Email Marketing Active Campaign

This automation can be frustrating at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation– utilizing a separate automation).

Choosing The Right Email Marketing Active CampaignChoosing The Right Email Marketing Active Campaign

The automation then unsubscribes them (Choosing The Right Email Marketing Active Campaign). My e-mails also have a link to a type where they can enter their email address to let me know that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my emails?” confirmation.

You can send out bonus offer content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to determine whether an Objective has been satisfied is if a tag has been included to the contact. This tag can be included because your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Choosing The Right Email Marketing Active Campaign

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Choosing The Right Email Marketing Active Campaign. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Choosing The Right Email Marketing Active Campaign. I typically do not require a given name to register to my list, but in some cases I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details. Choosing The Right Email Marketing Active Campaign.

Choosing The Right Email Marketing Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send easy e-mails. Choosing The Right Email Marketing Active Campaign.

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Choosing The Right Email Marketing Active CampaignChoosing The Right Email Marketing Active Campaign

Nevertheless, including images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Choosing The Right Email Marketing Active Campaign

Choosing The Right Email Marketing Active CampaignChoosing The Right Email Marketing Active Campaign

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor – Choosing The Right Email Marketing Active Campaign. They have some good design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve simply typed out a great e-mail.