Can You Send Unsolicited Email From Active Campaign

Can You Send Unsolicited Email From Active Campaign

Can You Send Unsolicited Email From Active CampaignCan You Send Unsolicited Email From Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they immediately struck the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Can You Send Unsolicited Email From Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Can You Send Unsolicited Email From Active Campaign

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve currently been gotten rid of from the automation– utilizing a different automation).

Can You Send Unsolicited Email From Active CampaignCan You Send Unsolicited Email From Active Campaign

The automation then unsubscribes them (Can You Send Unsolicited Email From Active Campaign). My emails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I just send out a simple “do you still want my e-mails?” verification.

You can send out reward content and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to measure whether a Goal has been fulfilled is if a tag has actually been contributed to the contact. This tag can be added because your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact participated in a webinar.

Can You Send Unsolicited Email From Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Can You Send Unsolicited Email From Active Campaign. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Can You Send Unsolicited Email From Active Campaign. I usually do not need a given name to register to my list, however sometimes I get a very first name, such as when somebody purchases an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Can You Send Unsolicited Email From Active Campaign.

Can You Send Unsolicited Email From Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send out easy emails. Can You Send Unsolicited Email From Active Campaign.

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Can You Send Unsolicited Email From Active CampaignCan You Send Unsolicited Email From Active Campaign

However, adding images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Can You Send Unsolicited Email From Active Campaign

Can You Send Unsolicited Email From Active CampaignCan You Send Unsolicited Email From Active Campaign

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Can You Send Unsolicited Email From Active Campaign. They have some nice design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

But, with some changes, I can make my email pretty standard. I can make it automatically use up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a great e-mail.