Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Can You Put Gifs In Active Campaign Email Campaign Builder. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Can You Put Gifs In Active Campaign Email Campaign Builder

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I don’t recommend.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they’ve already been removed from the automation– using a separate automation).

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

The automation then unsubscribes them (Can You Put Gifs In Active Campaign Email Campaign Builder). My e-mails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my emails?” confirmation.

You can send out reward content and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether a Goal has actually been satisfied is if a tag has actually been added to the contact. This tag can be added since your payment processor recorded a sale, or since your webinar platform taped that your contact participated in a webinar.

Can You Put Gifs In Active Campaign Email Campaign Builder

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Can You Put Gifs In Active Campaign Email Campaign Builder. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Can You Put Gifs In Active Campaign Email Campaign Builder. I usually do not need a very first name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details. Can You Put Gifs In Active Campaign Email Campaign Builder.

Can You Put Gifs In Active Campaign Email Campaign Builder

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send out basic emails. Can You Put Gifs In Active Campaign Email Campaign Builder.

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

However, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Can You Put Gifs In Active Campaign Email Campaign Builder. They have some good design templates, but I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of.

But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly use up the whole window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a terrific e-mail.