Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Campaign Activities. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.
This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not suggest.
Some subscribers do not have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the verification link in the previous e-mail, they have actually currently been removed from the automation– using a different automation).
The automation then unsubscribes them (Campaign Activities). My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my e-mails?” verification.
You can send out perk material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to measure whether a Goal has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact attended a webinar.
You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Campaign Activities. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.
Let’s state you have the given name of only a few of your contacts, which is the case with my list. Campaign Activities. I normally do not need a given name to sign up to my list, however often I get a very first name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Campaign Activities.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email modifying experience. I truly like to send easy emails. Campaign Activities.
I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job.
However, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor – Campaign Activities. They have some nice templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.
But, with some modifications, I can make my email pretty basic. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a terrific email.