Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.
This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Buying Cheap. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.
This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not suggest.
Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).
The automation then unsubscribes them (Buying Cheap). My emails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This type adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” verification.
You can send out benefit content and attempt to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has been satisfied is if a tag has been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact attended a webinar.
You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Buying Cheap. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.
Let’s state you have the given name of only some of your contacts, which is the case with my list. Buying Cheap. I typically do not require a given name to sign up to my list, however sometimes I get a first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the information. Buying Cheap.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.
And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send basic e-mails. Buying Cheap.
I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project.
However, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant text editor – Buying Cheap. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.
However, with some modifications, I can make my email quite basic. I can make it immediately use up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out a great e-mail.