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Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away hit the “Goal” toward completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Buy Price Range. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the people who really want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over again.
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This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t suggest.
Some customers do not have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been removed from the automation– using a separate automation).
The automation then unsubscribes them (Buy Price Range). My e-mails likewise have a link to a type where they can enter their email address to let me understand that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my emails?” confirmation.
You can send bonus offer content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been fulfilled is if a tag has been contributed to the contact. This tag can be included since your payment processor taped a sale, or since your webinar platform taped that your contact went to a webinar.
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You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Buy Price Range. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s say you have the first name of just a few of your contacts, which is the case with my list. Buy Price Range. I normally don’t require a very first name to sign up to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details. Buy Price Range.
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Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I truly like to send out basic e-mails. Buy Price Range.
I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.
However, adding images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
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Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor – Buy Price Range. They have some great design templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate.
But, with some changes, I can make my email pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually simply typed out a terrific email.