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Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.
This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Buy Pre Order. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other emails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and begins this automation over again.
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This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to erase inactive customers, which I don’t advise.
Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually currently been eliminated from the automation– utilizing a different automation).
The automation then unsubscribes them (Buy Pre Order). My emails also have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This type includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I just send out a basic “do you still desire my emails?” verification.
You can send out bonus offer material and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has been fulfilled is if a tag has actually been contributed to the contact. This tag can be included because your payment processor recorded a sale, or because your webinar platform taped that your contact went to a webinar.
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You can also see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Buy Pre Order. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.
Let’s say you have the first name of just some of your contacts, which holds true with my list. Buy Pre Order. I generally don’t require a first name to register to my list, however in some cases I get a first name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the details. Buy Pre Order.
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Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out simple e-mails. Buy Pre Order.
I have actually discovered that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.
Nevertheless, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
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Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor – Buy Pre Order. They have some good design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate.
But, with some adjustments, I can make my e-mail pretty standard. I can make it automatically take up the whole window, and I can fine-tune the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a terrific e-mail.