Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.
This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Buy Free. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.
This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t suggest.
Some customers do not have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous email, they have actually already been gotten rid of from the automation– utilizing a separate automation).
The automation then unsubscribes them (Buy Free). My e-mails also have a link to a kind where they can enter their email address to let me understand that they do not have tracking enabled. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” confirmation.
You can send out benefit content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical method to determine whether an Objective has been fulfilled is if a tag has been contributed to the contact. This tag can be included since your payment processor taped a sale, or since your webinar platform tape-recorded that your contact participated in a webinar.
You can likewise see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Buy Free. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s say you have the very first name of just a few of your contacts, which is the case with my list. Buy Free. I normally don’t need a given name to sign up to my list, but in some cases I get a very first name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information. Buy Free.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send out easy emails. Buy Free.
I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project.
However, adding images is a bit of a task. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor – Buy Free. They have some good design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.
But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out a great email.