Box Dimensions Active Campaign Email Marketing

Box Dimensions Active Campaign Email Marketing

Box Dimensions Active Campaign Email MarketingBox Dimensions Active Campaign Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Box Dimensions Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

Box Dimensions Active Campaign Email Marketing

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not suggest.

Some customers do not have actually tracking switched on, so their opens aren’t taped. Others still desire to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).

Box Dimensions Active Campaign Email MarketingBox Dimensions Active Campaign Email Marketing

The automation then unsubscribes them (Box Dimensions Active Campaign Email Marketing). My e-mails likewise have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking made it possible for. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still desire my e-mails?” verification.

You can send out reward material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has been satisfied is if a tag has actually been added to the contact. This tag can be included since your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Box Dimensions Active Campaign Email Marketing

You can likewise see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Box Dimensions Active Campaign Email Marketing. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Box Dimensions Active Campaign Email Marketing. I typically don’t require a given name to sign up to my list, but often I get a first name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information. Box Dimensions Active Campaign Email Marketing.

Box Dimensions Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I really like to send out basic emails. Box Dimensions Active Campaign Email Marketing.

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source job.

Box Dimensions Active Campaign Email MarketingBox Dimensions Active Campaign Email Marketing

Nevertheless, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Box Dimensions Active Campaign Email Marketing

Box Dimensions Active Campaign Email MarketingBox Dimensions Active Campaign Email Marketing

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor – Box Dimensions Active Campaign Email Marketing. They have some nice design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

But, with some modifications, I can make my email quite fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve simply typed out a terrific email.