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Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.
This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Best Under 700. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon the length of time they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.
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This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not recommend.
Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve currently been eliminated from the automation– utilizing a separate automation).
The automation then unsubscribes them (Best Under 700). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still want my e-mails?” confirmation.
You can send bonus offer content and attempt to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.
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You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Best Under 700. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a similar feature.
Let’s say you have the given name of just a few of your contacts, which is the case with my list. Best Under 700. I usually don’t require a first name to sign up to my list, but in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Best Under 700.
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Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I really like to send out simple e-mails. Best Under 700.
I have actually found that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source job.
However, adding images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
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Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor – Best Under 700. They have some great templates, but I still want to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.
However, with some modifications, I can make my e-mail pretty fundamental. I can make it immediately use up the entire window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out an excellent email.