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Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Best Under 300. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring built in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.
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This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not suggest.
Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve already been gotten rid of from the automation– using a different automation).
The automation then unsubscribes them (Best Under 300). My e-mails also have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still desire my emails?” confirmation.
You can send out reward content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has actually been met is if a tag has actually been included to the contact. This tag can be included because your payment processor tape-recorded a sale, or because your webinar platform taped that your contact went to a webinar.
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You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Best Under 300. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. Best Under 300. I typically don’t need a very first name to register to my list, but sometimes I get a very first name, such as when someone buys a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information. Best Under 300.
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Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I really like to send out basic emails. Best Under 300.
I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task.
However, including images is a little a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
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Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor – Best Under 300. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove.
But, with some changes, I can make my e-mail quite basic. I can make it automatically take up the whole window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out an excellent email.