Becky Hogan Activecampaign

Becky Hogan Activecampaign

Becky Hogan ActivecampaignBecky Hogan Activecampaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Becky Hogan Activecampaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the people who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Becky Hogan Activecampaign

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I do not advise.

Some customers do not have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous email, they have actually already been eliminated from the automation– using a separate automation).

Becky Hogan ActivecampaignBecky Hogan Activecampaign

The automation then unsubscribes them (Becky Hogan Activecampaign). My emails also have a link to a type where they can enter their email address to let me understand that they do not have tracking made it possible for. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my emails?” verification.

You can send out benefit content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether a Goal has been fulfilled is if a tag has actually been included to the contact. This tag can be included because your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Becky Hogan Activecampaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Becky Hogan Activecampaign. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of just some of your contacts, which holds true with my list. Becky Hogan Activecampaign. I normally don’t need a given name to register to my list, but often I get a given name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details. Becky Hogan Activecampaign.

Becky Hogan Activecampaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I really like to send basic emails. Becky Hogan Activecampaign.

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some free open-source project.

Becky Hogan ActivecampaignBecky Hogan Activecampaign

However, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Becky Hogan Activecampaign

Becky Hogan ActivecampaignBecky Hogan Activecampaign

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor – Becky Hogan Activecampaign. They have some great templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of.

But, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out a great e-mail.