Attach A Pdf To Active Campaign

Attach A Pdf To Active Campaign

Attach A Pdf To Active CampaignAttach A Pdf To Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Attach A Pdf To Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to the people who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Attach A Pdf To Active Campaign

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not recommend.

Some customers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous email, they’ve currently been removed from the automation– utilizing a separate automation).

Attach A Pdf To Active CampaignAttach A Pdf To Active Campaign

The automation then unsubscribes them (Attach A Pdf To Active Campaign). My e-mails likewise have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This form adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out an easy “do you still desire my emails?” verification.

You can send bonus offer content and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to measure whether a Goal has been met is if a tag has been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform taped that your contact attended a webinar.

Attach A Pdf To Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Attach A Pdf To Active Campaign. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. Attach A Pdf To Active Campaign. I usually do not require a very first name to sign up to my list, but often I get a given name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information. Attach A Pdf To Active Campaign.

Attach A Pdf To Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send out basic e-mails. Attach A Pdf To Active Campaign.

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Attach A Pdf To Active CampaignAttach A Pdf To Active Campaign

However, including images is a little bit of a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Attach A Pdf To Active Campaign

Attach A Pdf To Active CampaignAttach A Pdf To Active Campaign

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor – Attach A Pdf To Active Campaign. They have some good design templates, but I still want to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

However, with some adjustments, I can make my email pretty standard. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a terrific e-mail.