Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.
This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – And Prices. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon the length of time they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.
This automation can be overwhelming at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t recommend.
Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve already been removed from the automation– utilizing a different automation).
The automation then unsubscribes them (And Prices). My emails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” confirmation.
You can send out bonus offer content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has been fulfilled is if a tag has been added to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact went to a webinar.
You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – And Prices. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s state you have the very first name of only a few of your contacts, which is the case with my list. And Prices. I normally don’t require a very first name to register to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details. And Prices.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send basic emails. And Prices.
I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.
However, adding images is a little a chore. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant text editor – And Prices. They have some great design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of.
But, with some modifications, I can make my email quite basic. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a fantastic email.