Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.
This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – All Colors. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.
This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not recommend.
Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous email, they have actually already been eliminated from the automation– utilizing a separate automation).
The automation then unsubscribes them (All Colors). My e-mails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” verification.
You can send out perk content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has been fulfilled is if a tag has actually been added to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact attended a webinar.
You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – All Colors. It saves me a load of time and effort, and neither MailChimp nor ConvertKit has a similar function.
Let’s state you have the first name of only some of your contacts, which is the case with my list. All Colors. I typically do not require a given name to register to my list, however sometimes I get a first name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the details. All Colors.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out easy e-mails. All Colors.
I have actually found that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.
Nevertheless, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich text editor – All Colors. They have some nice design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.
But, with some modifications, I can make my email pretty fundamental. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually simply typed out a fantastic e-mail.